Social Media News Update June 4
McDonalds in Singapore turns Hello Kitty promotion into a social media meltdown McDonalds Singapore offered Hello Kitty dolls as part of a promotion deal when customers placed an order through the...
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Young Chinese Digital Entrepreneurs
“It’s a good time to be an entrepreneur in China,” Qiming Huang, vice president of product development at the Chinese internet forum Tianya, said recently at a panel for Stanford University’s...
View ArticleSocial Media News Update June 10
Leaked: New features of WeChat 5.0 WeChat is updating its features to incorporate more social networking components to the app. Some new upgraded features include: Subscriptions to any WeChat public...
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China’s Social Media Equivalents: Infographic Mk. 5
More than six months have passed since Ogilvy’s China social media team updated the infographic we use to show the local platforms thriving in place of the major international equivalents. Since then...
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The Value of a “Like”
How much does a “Like” cost? On Taobao, it costs exactly RMB0.1. WARNING: Purchase of “Likes” and fans or followers does not contribute to the engagement of a community. We do not recommend this course...
View ArticleSocial Media News Update July 18
Kakao mobile game platform records tremendous growth Kakao Talk, the Korean mobile messaging app, released their gaming platform last year. Now, on the anniversary 30% of Kakao Talk’s 100 million users...
View ArticleLOL = League of Legends!
League of Legends (LOL) is currently the most popular video game in the world with over five million users playing globally at any time and over 12 million per day. Chances are high that you know at...
View ArticleSocial Media News Update August 6
Alibaba announces collaboration with Sina Weibo for Taobao users to buy products directly on Weibo It’s no surprise that succeeding Alibaba’s 18-percent share grab of Sina Weibo, an integration of the...
View ArticleSocial Media News Update – August 15
As Copycat WeChat Dominates China, Xiaomi’s Chat App Miliao Shifts Direction It’s hard to imagine WeChat, now the fifth most used smartphone app in the world, has a predecessor. Xiaomi’s Miliao was the...
View ArticleSocial Media Weekly (March 14)
What’s new this week? We’ve pin-pointed a few changes in the social media landscape to share with you: 1. Instagram Launches a Redesigned Android App This week, Instagram launched it’s bright and...
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